Sixteen agents. One operator.
The same throughput as a thirty-person regional distributor.
Most water filtration distributors run on phone calls, paper invoices, and an ERP from 2003. We do not. This page is the engineering view: what we built, why it matters, and what it costs to run.
The most honest number in commercial distribution.
Every quote, every reply, every forecast, every binder runs through the agent fleet. Every Anthropic token call is metered. We publish the running total because it is the most honest number in commercial distribution: this is what it actually costs to run the back office of a water company.
Sixteen specialists. One queue. One operator on call.
Generates a margin-aware quote for any facility in under 30 seconds.
Reads every customer email, drafts a reply, escalates only the edges.
Predicts the next replenishment date per machine, per SKU, per location.
Watches supplier prices and lead times. Rebalances the cart to hold margin without raising customer price.
Drafts cold outreach against four real value levers: vendor consolidation, per-machine tracking, compliance binders, distributor pricing.
Scores every outbound draft on 10 dimensions, hard-rejects on weak hook or missing defensible value claim.
First-reply triage, 8 labels, takes the right action automatically.
Multi-turn negotiation, full thread context, calls Pricing on quote intent.
Negotiates within margin floor enforced in code. Never quotes below floor.
Pulls 25 prospects from Apollo every Monday matching the ICP.
Distills every successful run into structured memory the agents recall later.
Turns operator corrections into prompt few-shots overnight. Agents get sharper without prompt edits.
Parses supplier emails, proposes catalog updates for approval.
Auto-reorder triggers based on Forecasting output.
Win/loss analysis from converted and disqualified prospects.
Watches overdue invoices, drafts polite/firm/final reminders, escalates after 60 days.
They digitized the front. We started at the back.
Pentair, 3M, Culligan, Evoqua, and the regional distributors that sell their product all run the same model: a sales team with quotas, a CSR pool with a phone tree, an ERP that was modern in 2003, and a service field organization that hits 60 percent utilization on a good week.
They have digitized the front end (a website, a portal, maybe a chat widget). They have not digitized the back end. Quotes still take five days. Invoices still arrive on paper. Replenishment is still a calendar invite on someone's Outlook.
We started from the back end. The customer experience is a website, a quote, and a cartridge in a box, same as any incumbent. What is different is what is behind it.